NVR5TOP: A Wellness + Lifestyle Sports Nutrition Brand

Our approach to fitness and wellness is not just about getting through your workout. It’s about energizing every part of your day, from the first moment you wake up to the moment you rest your head at night. Whether you’re gearing up for an intense workout, pushing through a long workday, or enjoying time with family and friends, NVR5TOP fuels the lifestyle that helps you show up as your best self in all areas of life.

The heartbeat of NVR5TOP lies in the passion and expertise of its founder, Luis Rodriguez.

Luis, from Humacao, Puerto Rico, developed a strong work ethic early in life, starting at his family’s Toyota dealership at just seven years old. Growing up, he was deeply influenced by his father’s dedication to business and customer service, instilling in him a relentless drive for excellence. His passion for fitness and self-improvement began in his teenage years, where he found discipline and resilience through sports and training.

Beyond business, Luis is a devoted husband and father, balancing his entrepreneurial journey with his commitment to family. His experiences as a father have shaped his leadership style, emphasizing perseverance, adaptability, and leading by example. When he’s not working on NVR5TOP, he enjoys exploring new workout routines, staying ahead of industry trends, and mentoring aspiring entrepreneurs who share his passion for growth and innovation.

Over the years, Luis co-founded social media platforms like TAB Deportes and gained extensive experience in Operations, Strategy, Marketing, and Digital Transformation for leading companies in the Direct Selling industry. His expertise spans business development, product innovation, and digital transformation, making him a visionary leader in the fitness and wellness space. His ability to integrate strategic insights with consumer engagement has been instrumental in building the foundation of NVR5TOP.

Our brand story is captured in every detail—from our vibrant orange-to-red gradient symbolizing urgency and action to the arrows between the “R” and “5”, which represent perpetual motion and the spirit of “Never Stop.” At its core, the “5” embodies the guiding principles that define us: Faith, Strength, Determination, Patience, and Transformation. These values fuel everything we do and inspire our journey toward helping you unlock your best self.

With NVR5TOP, it’s not just about achieving your fitness goals. It’s about creating a lifestyle where high performance, mental clarity, and overall health are part of your everyday routine. Whether you’re at work, with your family, or crushing your workout, NVR5TOP helps you feel energized, focused, and ready for whatever life throws your way. We believe that your energy should not have an off switch.

Ready to fuel your drive? Start your NVR5TOP journey today and join a community that’s always striving to be better—together. Don’t just work out—elevate your life.